Junior Chamber International (JCI) is a global nonprofit organization empowering young people to drive positive change in their communities. In Lebanon, Junior Chamber International Lebanon (JCIL) serves as a platform for young leaders to develop their skills and create impactful projects. For many years, Wo.man by Mary Abi Nader has been the creative partner for JCIL, shaping the visual identity and branding for their national convention events. Additionally, Mary has been deeply involved with the Global Citizens Initiative (GCI), traveling with them to the World Congress in various countries, further enriching her experience with JCI.
Design Services and Impact:
As the creative partner for Junior Chamber International Lebanon (JCIL), Wo.man by Mary Abi Nader has played a pivotal role in crafting the visual identity for their national convention events. Two such events, «Read to Lead» and «100 Ways to Impact,» exemplify the innovative approach to branding that Mary brings to JCIL’s initiatives. For «100 Ways to Impact,» Mary utilized arrows of varying sizes, thickness, and colors to symbolize the diverse paths to sustainable leadership and solutions for impacting society.
For «Read to Lead,» Mary creatively encouraged young entrepreneurs to read and educate themselves by incorporating famous Lebanese writers and poets such as Gibran Khalil Gibran and Mikhaïl Naïmé into the event’s branding. The concept featured these writers’ images on bookmarks along with quotes from their sayings, inspiring participants to immerse themselves in the wisdom and knowledge of these literary figures.