Madz is a Lebanese diner that brings a unique twist to the traditional diner experience. With a name derived from the word “mad,” the brand sought to create an identity that reflects its energetic and playful nature, resonating with a youthful and vibrant audience.
Design Services and Impact:
We developed the brand identity for Madz by embracing the concept of “madness” in a fun and engaging way. The slogan “Madz about you” plays on this theme, emphasizing the diner’s customer-centric approach. The visual identity features a bold combination of black and red, typical of classic diner aesthetics, while also incorporating modern elements to give it a fresh, contemporary feel.