ProSport International S.A.R.L., is a prominent sports and recreation company based in Antelias, Lebanon. Specializing in the import and distribution of sports goods, ProSport has made a name for itself by providing high-quality equipment for various sports, with a particular focus on tennis courts and recreational activities. Known for its commitment to excellence and innovation, the company plays a significant role in enhancing the sporting landscape in Lebanon by offering a diverse range of products designed to meet the needs of athletes and sports enthusiasts alike.
Design Services and Impact:
We undertook a rebranding initiative for ProSport International, creating a refreshed identity that reflects its core values and services. The new logo design prominently features two lines, symbolizing the key service of tennis courts, and two circles, representing balance and harmony, essential to the sporting ethos. The use of geometric shapes conveys dynamism and recreation, while the color palette of blue, red, and white embodies professionalism, energy, and clarity. This modernized branding not only elevates ProSport’s visual identity but also resonates with its target audience, ensuring a cohesive and impactful market presence.