Asanam is a yoga and wellness center created by Sanam, a dedicated yoga instructor passionate about promoting balance and mindfulness through the art of yoga. The name “Asanam” combines the word “Asana,” which refers to a specific posture in Hatha yoga, and Sanam’s name, creating a unique identity that resonates with the practice of yoga and personal connection.
Design Services and Impact:
The branding for Asanam was developed to reflect the essence of yoga, emphasizing balance, harmony, and serenity. The logo design incorporates the concept of a yoga pose or “Asana,” symbolized by the letter “A” with a circle on top, representing a figure in a meditative posture. This creative representation ties directly to the name and essence of the brand, visually connecting the practice of yoga with its founder’s identity.
The color palette and typography were carefully chosen to convey calmness and approachability, resonating with both beginner and experienced practitioners. In addition to the logo, we provided design solutions for Asanam’s visual identity, including marketing materials, studio signage, and digital presence, ensuring consistency and recognition across all platforms.
By integrating the yoga philosophy and the personal touch of its founder, the design solutions elevated Asanam’s identity, making it a standout in the wellness and yoga community.