Athre is a company specializing in water treatment chemicals and services for various applications such as heat exchangers, cooling towers, and air conditioning systems. Recognizing the need to modernize their image, Athre sought rebranding to reflect their expertise and innovation in the industry.
Design Services and Impact:
Wo.man by Mary Abi Nader revitalized Athre’s image by incorporating elements that symbolize movement, strength, and efficiency in water treatment processes. The use of a triangular shape embodies the dynamic flow of cooling and heat exchange, while also emphasizing the company’s resilience and reliability. The cool color scheme further enhances the theme of water treatment, evoking a sense of freshness and cleanliness. Through this rebranding effort, Athre’s image has been transformed into one that is modern, dynamic, and visually appealing, reflecting their commitment to excellence in water treatment solutions.