Day3etna is a Syrian street food restaurant that brings the authentic flavors of traditional village cuisine to a modern audience. “Day3etna,” meaning “our village” in Arabic, reflects the restaurant’s deep connection to its roots, celebrating the nostalgia of Syrian heritage.
Design Services and Impact:
For Day3etna, the visual identity was crafted around handwritten, raw calligraphy to evoke a sense of authenticity and connection to the past. The design elements were inspired by nostalgic memories of Syrian villages, incorporating imagery of beloved childhood items, such as iconic cartoon characters, misk chewing gum, and other familiar products from Shami culture. This creative direction enhances the brand’s storytelling, creating an emotional bond with customers through visuals that resonate with their personal experiences and cultural heritage. The overall identity is both playful and heartfelt, blending tradition with a modern street food concept.