Elie Abboud, recently elected to the Lebanese Association for Certified Public Accountants, entrusted me, Mary Abi Nader, to lead his visual identity campaign. With a mere two weeks to finalize the project and limited data provided just hours before each event or task, my team, including a videographer, and I embarked on a mission to craft
a compelling visual identity that would resonate with voters and support Elie’s candidacy.
Design Services and Impact:
Mary Abi Nader conceptualized and created the Comprehensive Visual Identity Campaign for Elie Abboud. The logo features the letter «E» representing his name, energy, and evolution, while the abstract symbol depicts unity and evolution. Our designs, including presentations, WhatsApp posts, and videos, effectively communicated Elie’s values and message to voters. With support from her team whenever needed, her strategic approach and compelling visuals contributed significantly to Elie’s successful election to the Lebanese Association for Certified Public Accountants in Lebanon (LACPA), demonstrating the power of effective visual identity in political campaigns.