Engineering Facade Solutions (EFS), a leader in facade solutions, particularly renowned for their high-end products under the Ponzio brand, recognized the need to update their outdated logo to expand their international market reach.
Design Services and Impact:
After meeting with the client and understanding full their needs, EFS underwent a successful rebranding effort. The new logo features the initials «EFS» in small caps, seamlessly integrated to appear as one word, accompanied by an abstract symbol representing the world, humanity, and aluminum facade cut-outs. The use of blue conveys professionalism and a rich history. Additionally, a compelling tagline was developed alongside various visual identity elements. With the rebranding complete, EFS is now poised to confidently engage with global markets.