IQS is a company based in Jordan, specializing in innovative solutions for smoking alternatives. The company is dedicated to providing a healthier and more sophisticated approach to smoking by offering cutting-edge products designed to reduce harm while maintaining satisfaction for consumers. With a focus on quality and innovation, IQS has gained recognition for its commitment to redefining the smoking experience.
Design Services and Impact:
For this project, we were tasked with enhancing the visual identity of IQS. This involved creating cohesive and impactful designs for flyers, magazine advertisements, uniforms, and the company’s website. The existing logo was retained, while the visual identity was developed around a dynamic color palette of orange, black, gray, and white. These colors symbolized energy, sophistication, and balance.
The designs emphasized the risks associated with smoking in a witty and engaging manner, ensuring the messaging was both impactful and approachable. Through careful use of visuals and text, we communicated IQS’s mission effectively, aligning with their brand ethos of innovation and harm reduction. This visual identity project helped reinforce IQS’s presence in the market and resonated with their target audience.