Introduction
On April 15, 2025, the Lebanese National Higher Conservatory of Music’s National Philharmonic Orchestra with Lubnan Baalbaki as conductor presented a magnificent concert at the Grand Serail in Beirut, a historic symbol of Lebanese heritage perched atop Serail Hill in the Beirut Central District. The orchestra showcased masterful Requiem for Mozart piece in an atmosphere blending Lebanon’s musical tradition with the grandeur of the venue.
Design Services and Impact
As the creative consultant, I translated the concert’s historic and cultural ambiance into visual storytelling, designing elegant roll-up banners, social media visuals, invitations, and the program brochure. Inspired by the grandeur of the Grand Serail and the oriental music on stage, the designs merged classical architectural motifs with vibrant graphic language. These elements shaped a visual identity that resonated with the event’s prestige, enhancing attendees’ engagement and highlighting the Conservatory’s role in celebrating Lebanon’s rich cultural heritage.