La Chic Boheme sought to rebrand their clothing line, emphasizing its organic, sustainable, and bohemian-style essence. The goal was to create an image that would capture the quality and spirit of their remarkable fashion wear. Thus, the name Maracuya was born, derived from Spanish for passion fruit, symbolizing the passion driving the brand’s ethos and choices in clothing.
Design Services and Impact:
Under Mary Abi Nader’s guidance, the brand identity of Maracuya was meticulously crafted to reflect its values and inspirations. The logo, featuring the Maracuya symbol and vibrant colors reminiscent of passion fruit, evokes the essence of the brand. These colors also represent the seasons and the five elements, subtly incorporated into the brand’s social media highlights. The chosen elegant font caters to a discerning niche audience. Based in Qatar, Maracuya stands as a testament to sustainable fashion with a bohemian flair, resonating with those who value quality and conscious living.