Rashat is a premium perfume brand based in Riyadh, Saudi Arabia, offering a luxurious sensory experience through its distinct and timeless fragrances. The brand sought to establish an identity that reflects the essence of its products—capturing the elegance and flow of perfume sprinkles in the air. With a target audience of perfume enthusiasts who value sophistication and lasting impressions, Rashat focuses on delivering a combination of opulence and refinement in every aspect of its presentation.
Design Services and Impact:
For Rashat, we developed a comprehensive branding package, including the logo, packaging design for the bottle and its outer box, as well as a promotional brochure. The logo design was inspired by the ethereal movement of perfume sprinkles, symbolizing the everlasting flow and allure of scents.
The color palette—gold, black, and beige—was chosen to evoke a sense of luxury, timelessness, and subtle elegance. The gold signifies opulence, black represents sophistication, and beige provides a soft, grounding balance. The bottle design integrates these elements, combining sleek shapes and refined details, while the packaging mirrors this elegance with a modern yet classic aesthetic. The brochure ties it all together, showcasing the story of Rashat, the art of its perfume-making, and the unique qualities of each scent. This cohesive branding effectively positions Rashat as a symbol of luxury in the competitive fragrance market of Saudi Arabia.