Sbarro is a renowned Italian restaurant franchise known for its authentic Italian cuisine, particularly its New York-style pizza. A few years ago, Sbarro expanded its presence by opening several branches in Lebanon, bringing its signature flavors and vibrant dining experience to the local market. The franchise needed a cohesive visual identity to support its promotional activities and menu offerings, ensuring a consistent and appealing brand presence in the region.
Design Services and Impact:
We collaborated with Sbarro Lebanon to create a series of design items, including flyers, banners, special promotions, and menus. The design concept was centered around the freshness and authenticity of Italian cuisine, utilizing the iconic colors of the Italian flag—green, red, and white. These colors were not only prominent in the logo but also seamlessly integrated into the overall visual identity, creating a harmonious and appetizing aesthetic.
The use of curves and flowing lines in the design symbolized the dynamic and inviting nature of the dining experience at Sbarro. Fresh ingredients and white backgrounds were emphasized to convey cleanliness and the high quality of the food. This approach provided a modern yet traditional feel, aligning with Sbarro’s brand essence. The result was a visually engaging and cohesive brand image that resonated with the Lebanese audience, enhancing the restaurant’s appeal and reinforcing its commitment to offering fresh, authentic Italian cuisine.