SETRA (Saudi Electronic Trading & Contracting Company Ltd.) is a leading technology supplier and integrated solutions provider in Saudi Arabia. Established in 1994, the company has evolved from specializing in computer site preparation to becoming a full-fledged data center systems integrator. SETRA offers a comprehensive range of services, including design, supply, installation, and high-end maintenance, serving various sectors such as healthcare, banking, telecommunications, education, food & beverage, and the public sector.
Design Services and Impact:
SETRA commissioned me to design their annual calendar. To create an engaging and memorable concept, I personified their machines, attributing human qualities to them. Each machine was depicted as communicating based on its specific role. For instance, a speaker system was illustrated saying, “Do I need to shout so that you can hear me well?” This creative approach not only highlighted the functionality of SETRA’s products but also added a relatable and human touch to the technology. The calendar design effectively showcased the company’s innovative spirit and provided clients and partners with a unique visual experience throughout the year.