Zen, a prominent construction and engineering company based in Nigeria, sought to revamp its brand identity to reflect its commitment to innovation and excellence in the industry. With a focus on delivering high-quality projects and services, Zen enlisted the expertise of Wo.man by Mary Abi Nader to reimagine its logo and overall visual identity.
Design Services and Impact:
Under the guidance of Mary Abi Nader, Zen’s brand underwent a transformation that emphasized modernity and professionalism. A geometrical logo was conceptualized, embodying the company’s precision and geometric approach to construction and engineering. This symbol was seamlessly integrated throughout the company’s visual assets, including graphics and color palettes, which incorporated shades of yellow, charcoal, and black. The addition of the tagline «We build on trust» not only reinforces Zen commitment to reliability and integrity in their projects but also underscores the importance of building strong relationships with clients based on trust and transparency. By revitalizing its brand identity with this multifaceted message, Zen positioned itself as a forward-thinking leader in the construction and engineering sector, leaving a lasting impression on clients and stakeholders alike.